The Director of Brand Marketing is a dynamic strategist and leader responsible for elevating stakeholder awareness of, and engagement with, the AOA/osteopathic brand. Leads development and execution of marketing strategies that promotes AOA membership and board certification to physicians and medical students, and builds awareness of osteopathic medicine among consumers. Collaborates with multiple departments to develop, execute and measure high-impact marketing and advertising that supports strategic priorities and promotes AOA programs, services, products and events.
This individual will partner with Content, Digital and Publications team members, including the CCO, Associate Vice President of Media Relations and Content, Director of Digital, and Director of Publications, to develop, execute and evaluate integrated marketing plans; collaborate with multiple departments, including Membership, Education, Research & Development, AOIA/Physician Services, Certifying Board Services, Information Technology, Public Policy, Meetings & Travel, and Executive Administration to develop marketing strategies and tactics to support strategic priorities; develop and manage the creation, design and production of all marketing collateral and promotional materials, including digital and social media/marketing, e-newsletters, brochures, videos, print advertisements, direct mail and other channels; work with the CCO to manage the consumer brand awareness campaign, including management of market research and creative agencies; oversee marketing of AOA live events including OMED and Annual Meeting, manage development and production of communications elements, including themes and general session’s videos and presentations; oversee development and production of AOA Annual Report/Osteopathic Medical Profession Report and other special publications; manage staff of five, including two Marketing Managers, Assistant Director of Project Development, Manager of Industry Relations, and Communications Specialist; oversee management of vendors and freelancers; develop and track metrics for all marketing programs, and adapt/optimize strategies and tactics as necessary to maximize impact and achieve goals; and develop and manage marketing budget.
Education: Bachelor’s degree in marketing, integrated marketing communications, or a related field.
Experience: 10 or more years of progressive marketing management experience; proven track record of success in brand marketing, preferably in professional services associations, health care organizations, and/or agencies; and experience managing creative agencies and teams.
Systems: Proficient in MS Office Suite, including Word, PowerPoint and Excel. Working knowledge of database systems such as iMIS and email marketing systems such as Informz.
Special skills: Experience working with senior executives, physicians, board/volunteer leaders, and committees. Broad based knowledge in strategic and tactical planning, service excellence, building engagement and developing cross functional teams is required.
Communications: Superior interpersonal, oral and written skills required; public speaking preferred.
Environment: This position is based in the AOA Chicago office. Requires 10-15 days of out-of-town travel annually. Extended work hours may be necessary around major meetings and other high-volume work periods. Physical demands include the ability to remain in a stationary position, the ability to move from one work site to another and the ability to operate office equipment. Requirements also include the ability to move supplies and equipment up to 25 pounds. The position is subject to environmental conditions.
Additional Salary Information: salary commensurate with experience
Serving as the professional family for more than 129,000 osteopathic physicians (DOs) and osteopathic medical students, the American Osteopathic Association (AOA) promotes public health and encourages scientific research. In addition to serving as the primary certifying body for DOs, the AOA is the accrediting agency for all osteopathic medical schools.