The Marketing Project Coordinator is responsible for project coordination of the product marketing efforts and creative implementation for select AOPA products, as well as oversite of programs and relationships with internal groups, corporate partners, outside vendors, and agencies. Duties include planning, production, marketing, communications, budget, and analysis reporting. The coordinator will have oversite of multiple initiatives, ensuring the success of both internal and partner marketing efforts.
Marketing over-site: Partner relationship management, marketing budget coordination and management, marketing scheduling and coordination, revenue and expense responsibility, member communication and ongoing program maintenance.Oversee project execution, facilitating the proper flow of communication throughout the team and with Internal Partners.
Content management: process, organize, and track content for internal publications, from internal and external contributors. Manage contributor relationships.
AOPA partner and marketing agency communication:Establish and maintain relationships with key partners. Manage daily activities of all programs including coordination and follow-up with partners in tasks such as regularly scheduled marketing activities, research and correspondence. Thorough understanding of Internal Partners’ business, products and services, as well as their marketing and program objectives will be necessary, as well as the ability to leverage that knowledge to speak effectively and accurately with Internal Partners. Manage internal agency relationships as well as production, direct mail and inventory relationships.
Advertisement coordination: Includes advertisement scheduling, insertion order/media placement, schedule development and communication with internal staff and external publications.
Marketing analysis and financial reporting: Track and analyze marketing initiatives and the financial status of programs, and produce status reports on key initiatives. Develop, generate, and provide marketing analysis reports indicating initiative progress/response for direct mail, website, and publications. Provide recommendations to increase program effectiveness and ensure goals are met. Development and maintenance of schedules and reporting: Includes marketing schedules and expenses, Information and Technology (I&T) database and web requests, and marketing agency requests.
Coordinate all internal reviews/revisions of creative projects. Expedite the smooth daily coordination and administration of all Internal Partner deliverables.
Other duties as assigned.
Bachelor’s degree, preferred with a concentration(s) in Marketing, Advertising or Communications or equivalent work experience
Two to three years of experience in Agency Marketing
Two to three years of experience successfully coordinating marketing communications programs and projects in an agency setting or within internal marketing teams or a brand
Knowledge of all facets of marketing communications including: creative development, media, collateral and digital efforts
Candidates must have strong communication and presentation skills; have digital experience; be able to effectively collaborate with internal partners, marketing and creative teams with digital media and marketing
Ability to understand and address complex marketing issues
Strong initiative, project management, marketing, and program administration skills
Organized, detail-oriented, committed to high-quality standards; with the ability to effectively multi-task across projects and products
Proficiency with PowerPoint, Word and Excel
Experience with marketing automation systems, association management systems, and Google Analytics beneficial but not required
To apply for this position with Aircraft Owners and Pilots Association (AOPA) please click on Apply Now.
About usWith hundreds of thousands of members, AOPA is the largest, most influential general aviation association in the world. AOPA has achieved its prominent position through effective advocacy, enlightened leadership, technical competence, and hard work. Providing member services that range from representation at the federal, state, and local levels to legal services, advice, and other assistan...ce, AOPA has built a service organization that far exceeds any other in the aviation community.AOPA's Mission We protect your freedom to fly by…advocating on behalf of our members, educating pilots, nonpilots, and policy makers alike, supporting activities that ensure the long-term health of General Aviation, fighting to keep General Aviation accessible to all, and securing sufficient resources to ensure our success. AOPA's Vision AOPA is the beacon for those who cherish the freedom to fly. It demonstrates what is possible when a determined organization listens to its members, collaborates with its colleagues, finds solutions with its partners in government, and focuses its resources—all to secure the future of General Aviation. AOPA’s success is proof that the public good can be served while individual freedoms are preserved.AOPA's Values As members of a vibrant and diverse community, we at AOPA commit to the following defining values.Initiative - Getting things started and getting things done—the ability to identify and follow-through on an idea, task, plan, or action. Teamwork - Working together to reach a common goal. Service - Commitment to using all of our skills, experience and resources for the benefit of our members, the GA community, and the AOPA team. Integrity - Commitment to ethical principles. Excellence - An environment that fosters pride and success in what we do for our members and general aviation.HeadquartersFrederick, MD Company Size201-500 employeesWebsitehttp://www.aopa.org IndustryAirlines/AviationFounded1939