The Director, Marketing and Customer Experience will provide oversight of: customer experience; recruitment/retention; market development; marketing strategy; commission management; planning time; business development related to education and content licenses; and B2B/institutional sales. This critical role will develop, facilitate and manage all product and educational initiatives to meet the needs of the organization, board, committees, members, constituents, etc.
Oversight of overall marketing and customer experience to include Web/LMS/AMS; Membership/Certification
Leads and directs staff around ownership and accountability of full product life-cycle from development to implementation and renewal needs
Ensures that all initiatives have a developed marketing strategy, plan, and benchmarks.
Supports Market Development and Marketing Strategy
Prepares and monitors project and marketing budgets
Works with staff on program publicity, the development of all printed and online education materials, including brochures, guides, worksheets, and flyers
Assists the Executive Director in the development of annual operating plans, strategic plan, committee directives, and budget for the association
Represents the organization in public venues as needed.
MINIMUM QUALIFICATION OR EXPERIENCE
Education: Bachelor’s Degree in Marketing, Business, or related field with preferably a MBA, or related area.
Experience: 5-8 years of progressive experience in a non-profit organization include managing, designing and implementing marketing strategies and initiatives, as well as customer experience analysis and initiatives, preferably in a healthcare or non-profit setting.
Supervisory experience required. Broad based experience in individual and team-oriented decision-making.
Licensure or Certification: CAE preferred.
Knowledge of leadership and management principles as they relate to non-profit/ voluntary organizations
Strong marketing expertise
Knowledge of project management
Knowledge of customer relations/member relations management systems
This position should demonstrate competence in some or all of the following:
Adaptability: Demonstrate a willingness to be flexible, versatile and/or tolerant in a changing work environment while maintaining effectiveness and efficiency.
Behave Ethically: Understand ethical behavior and business practices, and ensure that own behavior and the behavior of others is consistent with these standards and aligns with the values of the organization.
Since 2001, we've partnered with world-class companies to find superior talent that provides them with strong competitive advantages. Our unique blend of service offerings have allowed us to make a tremendous impact with our clients and continue to help them as they evolve. Our roots are in IT recruiting, but we've experienced tremendous growth since expanding into HR Recruiting, Recruitment Process Outsourcing (RPO), and Executive Search.