For over 50 years, The Gateway School has transformed the lives of children who have experienced academic difficulty as a result of a language-based learning disability (dyslexia, reading and writing disorders), attention deficit hyperactivity disorder (ADHD), executive function disorder, visual-spatial or auditory processing difficulties, and/or gross and fine motor coordination issues. Located on Manhattan’s Upper West Side, Gateway enrolls 160 students between the ages of 5-14 in a Lower School and Middle School. In small classes with a low student-to-teacher ratio, faculty and therapists meet students where they are, individualize instruction accordingly, and develop them into skilled, strategic, independent learners who are capable of advocating for themselves and who are prepared to transition into mainstream school and life.
The Marketing Associate is responsible for managing the internal and external marketing processes for The Gateway School. As we experience a period of growth in our enrollment, our marketing approach, alumni engagement, and fundraising strategy remain a priority. We are seeking a highly motivated marketing and communications professional eager to contribute to this vibrant community.
Support the Admissions and Advancement Offices by developing materials and events for admissions and outreach that showcase the school to various audiences
Ensure our mission is clearly communicated and our brand is maintained for all publications, interactions, and projects
Outline a strategy to market the school to potential applicant pools that is metrics- based for monitoring and measuring
Help track and communicate with applicants from inquiries, to applications, to acceptances
Promote The Gateway School’s program via relationship management outreach to existing professional referral sources and ensure contact list is updated
Identify new professional referral opportunities and conduct primary outreach
Maintain up-to-date knowledge of market and competitors
Expand the school’s relationship with its alumni by engaging them in a variety of ways including conducting alumni profile interviews to be used online and in print
Oversee production of any video produced in an effort to market the school (Gala, Admissions Welcome, etc.)
Assist with external website monitoring and advertising (placing ads online and in journals, etc.)
Maintain our photo and video library and work strategically to enhance the school’s image through our digital media across all platforms
Report on efficacy of outreach efforts to administration
Performs other duties as assigned by direct supervisor and department administration
Bachelor’s Degree in a related field, with 3 years relevant work experience
Precise organizational skills, detail-oriented, and the ability to manage multiple projects and tasks simultaneously with strong adherence to deadlines
Strong marketing skills across multiple platforms, print and electronic
Knowledge of and experience with content management systems, email marketing platforms, and social media platforms and trends (Facebook, Instagram, YouTube, etc.)
Experience in crafting compelling content for web, email, social media and print
Proficiency in Adobe Photoshop, Adobe InDesign, and Illustrator, as well as Microsoft Word, Excel, and PowerPoint
Excellent writing and editorial skills a must
This is a 12 month a year, full-time position. Competitive compensation package includes generous paid time off. To apply, please email your resume and cover letter, which must include your salary requirements to: Posting140@gatewayschool.org and indicate position of interest in email subject line. The Gateway School is an equal opportunity employer.
The Gateway School is a K-8, independent day school that transforms the lives of bright students with language-based learning disabilities and attention deficits. At Gateway, our students become skilled, strategic learners and confident self-advocates. Relying on direct, multisensory instruction and guided by an integrated curriculum, expert faculty teach students the language, literacy, and criti...cal thinking skills that are the foundations for success in mainstream educational settings and beyond. Gateway believes a close relationship between the school and parents provides essential support as students grow and seek to realize their potential. In small classes and as members of a diverse and inclusive community, Gateway students experience academic and social success, recognize their strengths, and are empowered to become independent learners.