General Description: The Associate Vice Chancellor for Communications and Marketing will guide, direct, and manage a high-performing team of communications professionals in partnership with the Vice Chancellor of the University of Tennessee's flagship campus in Knoxville. The Associate Vice Chancellor will advise the Vice Chancellor of Communications on communications-related matters; manage the Office of Communications and Marketing; oversee Creative Communications, Video Production, Media and Internal Relations; and be in a lead role for crisis and issues management. The Associate Vice Chancellor will lead a marketing strategy that will help achieve the university's goals and enhance its global reputation.
Work closely with the vice chancellor and other members of the chancellor's senior leadership team to shape all internal and external communication, marketing, creative services, and digital strategy. Responsible for overall communications, including the development and implementation of campus-wide communications strategies.
Lead a management team that will develop a marketing department and create a marketing and communications plan with outlined goals and objectives at raising awareness, recruiting top students, and helping the university become more visible on a local, state, and national level.
Work closely with Vice Chancellor of Communications to continue development of a proactive approach to best communicate campus messages and advise on how best to develop and disseminate messages about key initiatives.
Provide strategic direction on all communications including speeches, appearances, media campaigns, digital media, and branding and marketing strategies.
Manage budget, purchasing and other fiscal and administrative tasks; direct all personnel management activities which includes hiring, evaluation and oversight of employee training and development. Oversee the campus's compliance with the Tennessee Public Records Act.
Manage core messaging and branding strategies that best emphasize excellence, and serve as a key member of the campus's crisis and issues management team.
Internal Number: 142267
About University of Tennessee, Knoxville
Our primary mission is to move forward the frontiers of human knowledge and enrich and elevate the citizens of the state of Tennessee, the nation, and the world. As the preeminent research-based, land-grant university in the state, UT embodies the spirit of excellence in teaching, research, scholarship, creative activity, outreach, and engagement attained by the nation’s finest public research institutions.