Digital Marketing Specialist, SPH (7552U) #22484
The University of California, Berkeley, is one of the world's most iconic teaching and research institutions. Since 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world. Berkeley's culture of openness, freedom and acceptanceacademic and artistic, political and culturalmake it a very special place for students, faculty and staff.
Berkeley is committed to hiring and developing staff who want to work in a high performing culture that supports the outstanding work of our faculty and students. In deciding whether to apply for a staff position at Berkeley, candidates are strongly encouraged to consider the alignment of the Berkeley Workplace Culture with their potential for success at http://jobs.berkeley.edu/why-berkeley.html.
Application Review Date
The First Review Date for this job is: 12/12/2016
The School of Public Health (SPH) is a large and complex professional school on the Berkeley campus. The mission of the School is to develop, adapt and apply diverse disciplines for the promotion and protection of the health of the human population. The School carries out this mission with programs of teaching, research, and service. The academic structure of the School of Public Health consists of a single department (Department of Public Health) and six divisions: BioStatistics, Community Health and Human Department, Environmental Health Science, Epidemiology, Health Policy and Management and Infectious diseases and Vaccinology) in which, faculty, students, and staffs are clustered in order to pursue organized study of areas of concentration and specialty fields.
The UC Berkeley School of Public Health is seeking its first Marketing Specialist to lead all online marketing initiatives for the School of Public Health. This position reports directly to the Director of Online Education and will work closely with the SPH Marketing Communications Director, the various academic operations and education divisions and their program leads. The Marketing Specialist will be responsible for branding and promoting the SPH online programs, as well as engaging with prospective students and public health professional networks and organizations interested in the program. This role is well suited for someone ready to build this new capacity and design and work towards achievement goals and to be a part of a rapidly growing team.
The UC Berkeley's Online-On-campus MPH (OOMPH) Program was the first on-line degree program on the Berkeley campus. It is a self-supporting degree program that receives no campus subsidy. It has grown steadily since opening and currently serves approximately 200 students annually. The School's ambition is both to dramatically expand its online programs and use our on-line platform to increase access to high-quality public health education in California and globally. We envision a future in which the boundaries between on-line and in-person education no longer exist and where the same content, knowledge and tools are used in both settings interchangeably.
Develop and manage a digital marketing and lead generation strategy that supports the UC Berkeley SPH and in particular the Online Education team/Division. Maximize traffic and conversion through core digital marketing tactics such as but not limited to: Paid Search, SEO, Email , mobile, social media assets including Twitter, Facebook, LinkedIn, YouTube channel.
Prepares analysis and information on online higher education trends, conducts research and identifies lead topics validating MPH. Manages the digital marketing calendar and relevant partner activities to ensure goals are achieved.
Develops and manages email strategy and campaign execution with prospective students and alumnus.
Manages key wholesale accounts (Google AdWords, BING Search and Display, LinkedIn, SalesForce, Facebook, Constant Contact, Pardot, etc.).
Supports the creation of media content and site operations to maximize visitor conversion from information seeker to applicant.
Proposes budget and recommendations for digital marketing plan to the director of online education. Executes campaign performance analysis and manages weekly and monthly reporting.
Capable of analyzing complex data sets and delivering actionable business recommendations.
Works closely with the marketing communications director, academic operations and program leads, debriefs the team members, identifies and tests new messaging.
Attends and leads inter-functional team meetings and cross pollination with on-campus stakeholders, contributes to the annual marketing communications and strategic plans.
Thorough knowledge of application and use of statistics and research practices in developing marketing strategies.
Thorough knowledge of the campus, including its achievements, mission, vision, goals, objectives and infrastructure.
Thorough knowledge of the campus' products and services.
Thorough knowledge of marketing mediums and funding sources.
Thorough knowledge of communication principles, media, and marketing techniques.
Highly developed project management skills.
Strong interpersonal communication and political acumen skills.
Strong skills in event and media activities management.
Skill in mentoring less experienced staff.
Hands-on Paid Advertising (Search and Display) campaign management experience.
Experience with digital marketing campaigns in the following digital channels a must: Search Engine Optimization, Paid Advertising (Search and Display), Social Media, Email Marketing, Community engagement and Cultivation.
Must have strong familiarity with Analytics platforms, Social Media Platforms, Marketing Automation platforms, and CRM platforms.
B2B and B2C digital marketing experience preferred and familiarity with online testing tools (Optimizely, Google Content Experiments, etc.) and Landing Page Optimization.
A passion for problem-solving, learning and educating others.
Strong written and oral communication skills.
A Bachelor's degree in Marketing, Engineering, Business Administration, or equivalent experience is required.
Google Analytics, Sprinklr, Eloqua, and Microsoft Dynamics.
3+ years digital marketing experience (Digital Marketing Agency experience a plus).
Direct digital marketing team management experience.
Previous experience with SalesForce
Salary & Benefits
For information on the comprehensive benefits package offered by the University visit:
How to Apply
Please submit your cover letter and resume as a single attachment when applying.
This is a full-time (40 hours per week) 1 year contract position with full UC benefits.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see: http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf
For the complete University of California nondiscrimination and affirmative action policy see:
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