The Baton Rouge International School (BRIS) is a high performing independent, non-profit school offering a rigorous College preparatory curriculum in a multi-lingual environment. The school provides a highly engaging and student orientated experience, underpinned by language education from 6 weeks old through 12th grade. BRIS is an IB authorized school. The outstanding nature of our school community means that the Baton Rouge International School is the perfect place to build your career and enjoy a great quality of life.
We are seeking to appoint an innovative and dynamic Admissions, Marketing and Communications Manager (AMCM) to lead our marketing and recruitment efforts and contribute towards the strategic objectives of our school. As the AMCM, you will provide strategic input for all admissions related activities including promoting our school to prospective families to enrolling students: from explaining the school program and policies, maintaining updated demographic and statistical information for preparing and revising admission materials, policies and procedures. Furthermore you will develop a strategic plan for marketing & financial aid to reach enrollment model goals and objectives. The AMCM will have responsibility for leading and line-managing the marketing and admissions team which includes an events coordinator and an admissions officer.
This is an exciting role that will hone the leadership and strategic capabilities of the successful candidate whilst working alongside a world-class faculty of educators. Line-managed by the Senior Leadership Team, the successful candidate will enjoy a balance of support and autonomy which will enable him/her to make a real contribution to the school.
If you feel you have the energy and ability to inspire those around you whilst making a positive contribution to our outstanding institution, we welcome your application.
The development and implementation of a comprehensive marketing and positioning strategy
Attract new families and students
Effectively communicate the schools numerous successes to internal and external markets
Maintain accurate recruitment, retentions and admissions records
Self-assess and continuously improve the AMC department
Devise, implement and review quality improvement plans for admissions, marketing and communication
Work proactively to resolve operational challenges and stakeholder concerns
Line manage the AMC team
Compile and report marketing and admissions data to the school leadership team
Ensure high quality service standards
Serve as the first point of contact for all new parents and prospective studentsServe as an "Ambassador" for the school and promote the BRIS mission, philosophy and programs
Foster a culture of aspiration and continuous improvement
Champion the aspirations of our students and school community
A Bachelors degree (or higher) in a relevant subject field
A track record of delivering success in a marketing related setting
Experience of working within the private education sector
Thorough understanding of traditional and emerging marketing & communication channels
Experience of successful team leadership and line management
Outstanding written and verbal communication and diplomacy skills
Ability to think creatively and innovatively
Analytical skills to forecast and identify trends and challenges
A solutions-orientated and positive ‘can-do’ attitude
Budget management skills and financial aid proficiency
A track record of successfully managing projects
Ability to maintain/update websites, admissions-based applications and social media platform