The Marketing and PR Manager is responsible for managing the marketing and communications efforts of the Richmond Symphony including the production of print and electronic advertising and collateral materials specific to promotion of ticket sales, concert attendance, fundraising, engagement programs and other external relationships consistent with Board of Director policies and long-range objectives.
Works closely with Director APC and staff in the design and implementation of the Symphony’s overall promotional strategies
Oversees the creation and traffic flow of Symphony marketing and promotional collateral
Maintains budget for Marketing & Communications; including tracking, entering and submitting invoices as received
Manages the Marketing Assistant/Graphic Designer
Interfaces with media outlets to ensure timely design and placement of all advertising
Writes ad copy and scripts for Symphony print and electronic ads
Manages e-marketing and regular communications with patrons and community
Maintains social media plan and growth strategies in collaboration with other key players
Writes and distributes press releases while maintaining strong relationships with members of the media
With Marketing Assistant, responsible for website management and maintenance that is aligned with patron needs and departmental priorities
Oversees the creation of playbills for the symphony performances with the Marketing Assistant/Graphic Designer
Perform other duties as assigned by the Director of APC
Successful performance in this position requires an individual with excellent organizational skills, including attention to detail and efficient time management, the ability to collaborate creatively and work effectively with internal and external partners, and the ability execute tactical activities that accomplish departmental and organizational goals.
Commitment to the principles of teamwork and shared responsibility
Ability to multi-task and meet simultaneous deadlines
Ability to handle confidential conversation, correspondence and records
Ability to relate to a diverse group of people including staff, board members and community members
Ability to communicate effectively both orally and in writing
Ability to anticipate problems or to identify them before significant impact on service delivery, expenses or revenues
3-5 years of Marketing/Communication Experience
Interest in the Symphony/Performing Arts a plus
Additional Salary Information: Salary commensurate with experience. Benefits include health insurance, long term disability, self-funded dental insurance, employer contribution to 403(b) account, and paid vacation, holiday, and sick leave.
We change lives through the power of our music.
The Richmond Symphony performs, teaches, and champions music to inspire and unite our communities.
Founded in 1957, the Richmond Symphony the largest performing arts organization in Central Virginia. The organization includes an orchestra of more than 70 professional musicians, the 150-voice Richmon...d Symphony Chorus and more than 260 students in the Richmond Symphony Youth Orchestra programs. Each season, more than 200,000 members of the community enjoy concerts, radio broadcasts, and educational outreach programs. The Richmond Symphony is partially funded by the Virginia Commission for the Arts and the National Endowment for the Arts.